The middle East Tourism has been dominated by Dubai as a top destination with all sorts of attractions. Visitors keep coming back for more but today, Qatar is the new kid on the block.
For years, Qatar has been preparing to take that enviable position as number one. This is a drama series we are looking forward to as the Qatari people do not give half measures. If you have been to the Qatar Airport then you will know they are in pursuit of excellence , the opulence and grandeur is unrivaled . The National carrier Qatar Airways, is the only airline to be voted World’s Best Airline six times by Skytrax. This is further complimented by the airline’s home and hub, Hamad International Airport, which got the vote World’s Best Airport in 2021 by Skytrax.
Qatar Tourism has launched a new campaign to promote the destination with the tagline, “Experience a World Beyond”, and a new website has been launched to this effect , www.visitqatar.qa
It is available in five languages and supported by a recently launched Personalised Travel Companion mobile app, designed to showcase the world-leading destination. The campaign features nine unique, engaging key chain characters to introduce travelers to the destination, which will roll out across 15 international core markets. We are not sure Africa has an invite to the party yet.
Destination Knowledge
To aid knowledge and development for travel agents, Qatar Tourism’s travel agency training platform, TAWASH, has also been refreshed with a new interface design, content and training modules. The training platform supports Qatar’s mission to become a leader in Service Excellence. The design offers an improved learning experience, the upgrade in programme functionality includes features such as interactive maps and knowledge check quizzes, alongside a new module structure to deliver an agile learning solution.
Agents can receive a ‘Qatar Expert’ certificate, which can be upgraded to ‘Qatar Specialist’ through completion of additional elective options. Learners who have already completed the former programme will automatically receive the ‘Qatar Expert’ level.
Infrastructure and Attractions
With the goal of raising tourism to 12% of GDP by 2030, Qatar will grow and improve assets and attractions, including the addition of 105 new hotels and serviced apartments to its extensive growing portfolio. The strategy will enhance the end-to-end customer experience and deploy a tailored marketing strategy to target point-to-point and stopover visitors. The country will also be hosting the FIFA world cup 2022.
International travelers are welcome to experience Qatar’s rich cultural heritage, unique hotels and resorts, incredible outdoor activities, beaches and multi-cultural culinary scene. In Qatar, visitors will truly Experience a World Beyond.” This also includes the National Museum with a grand architecture – a complex form of the desert rose, found in Qatar’s arid desert regions which inspired the striking design of the new museum building, conceived by French architect Jean Nouvel.
